In January this year the Google Chrome browser made an important change in how your website is shown to your potential clients in their browser address. This change has to do with the alert as to the “security” of the website being visited.
Prior to January 31st the Google Chrome web browser would show your website as a HTTP web address.
However, following January, there will be an added “alert” to your web clients when you website hasn’t been converted to a higher security rating through the addition of SSL security encryption certificate to you website. This means your website address is now shown as HTTPS:
Hyper Text Transport Protocol Secure (HTTPS) is the secure connection protocol for HTTP, the connection protocol we all use to navigate the World Wide Web (WWW) (i.e., it’s how we navigate between websites via your browsers).
A great illustration of the differences between HTTP and HTTPS is seen in the illustration below, provided by Comodo:
Without the SSL upgrade to your website your visitors are issued a warning that your website is “not secure”. For your website visitors this may raise concerns that your website may have been compromised or hacked. The consequences of this concern is obvious … they may not click to enter your website… and that means a serious drop in prospective clients visiting your website.
This alert message is only the first rollout by Google Chrome. It has future plans for the next stage to show that security message in red coloured text. The consequences to SEO is also obvious. Google search engines will add this increased security measure to their algorithms and give preference to websites running the increased security on their websites. Which is great for your rankings.
Most hosting service providers can set you up with a SSL certificate for as little as $49. Then contact us at Creative 33 and we can make the transition across to the HTTPS address without any hassle to you at all.
For more information: Wordfence